There are two kinds of people in this world. The kind of people who enjoy making cold calls, and the kind of people who don’t.
Having worked as a student caller for my college’s annual fund, I can tell you it takes a very special kind of crazy to enjoy cold calling. While some people find steady defamation and rejection to be motivating, I simply do not. My greatest frustration lay in the fact that if I could get someone on the phone, nine times out of ten I could get them to donate. Unfortunately, the chances of getting anyone to (happily) answer their phone between 5PM and 7PM, prime dinner/relaxation/ family time, were slim to none. Alumni were annoyed, even furious, at being disturbed and I in turn was frustrated beyond belief. Our sales manager could not for the life of her understand why we weren’t able to pump cash out of alumni the way students had in the pre-recession years. It was almost as if people suddenly prefered to donate online, on their own time. Shocking.
After a year I threw in the towel. Making a decent commission every once in a while simply wasn’t worth the hours of frustration, which I felt sedimented into my psyche long after work was over. I knew deep down there had to be a better way.
Fast forward three years.
I’m three weeks into a job with an awesome (super early stage) startup called Sales Beach. We’re automating outbounds sales, which means no more horrible cold calling. The opportunity to build a business from the ground up is fantastic, and more fun than I ever could have anticipated. My team is incredible, and I feel lucky to be working in a four person company that allows me the freedom to figure out which skills I want to strengthen, and which I want to gain. Who knows what the future will hold, but for now I’m enjoying working from the beach.
Ps. check out my writing for the Sales Beach blog here.